We are living in an era of significant communicational and technological advances that have led to content globalization. Content globalization means that your content is now readily available to a global audience. In other words, the World Wide Web has shortened distances, reduced boundaries, and connected people from all corners of the world. As a result, a Japanese software company can sell its products to a startup in Spain and a university in Argentina all at the same time.
But, there is much more to content globalization than just launching your website online. Your site needs to adapt to your new audiences. And there is no better way of getting your message across than by translating it to the native language of your prospective clients.
Hence, if you are thinking of going global, you should start by translating your site from English to Spanish. Why? Simple. There are over 572 million people who speak Spanish worldwide. Sites like Spanishwriterpro.com offer freelance copywriting services in Spanish to help you translate your website efficiently and effectively.
But, if you are still hesitant, below are five other reasons as to why you should translate your website to Spanish:
- Open the door to new markets
By translating your website or blog to Spanish, you are expanding to a new and fast-growing market. In the United States, there are over 55 million people who are native Spanish speakers. And according to the U.S. Census Bureau, by 2060, the Hispanic population will account for 28.6% of the country’s total population. Thus, having a Spanish website will help you target a wider audience.
- Augments sales
By reaching a wider audience, you are also opening the door to more traffic. And more traffic usually translates into more sales. Data shows that companies who translate their websites and ads witness a 20% increase in conversions.
- Builds your brand’s trust & credibility
Today, your website is sort of like your business cards. It gives people a chance to see who you are and helps build brand awareness. Hence, a bi-lingual website can make your company seem well-established and more professional.
In essence, this will help gain your customer’s trust and build credibility. More so, people are more 40% more likely to buy or hire service from someone who speaks their language.
- Helps improve your SEO tactics
If appropriately implemented, multilingual SEO improves your website’s ranking and allows for more visibility by appearing in more searches. Meaning that you will not only appear on people searching for solutions in English but also be visible to those looking for the same answers in Spanish.
- Provides a better customer experience
Lastly, know that if someone cannot understand what they are reading, they are not going to be able to buy your products or hire your services. Thus, if prospective customers cannot understand the content of your website, they will most likely go to a competitor who speaks their language.
Nonetheless, it is essential to note that translations can be a double-edged sword. Meaning that if it is done wrong, it can repel more customers that what it can attract. Therefore, I recommend you seek professional help or profit from tools like the Real Academia Española (RAE).