The music industry is rapidly evolving, and lyricists like Ishrath Nawaz are finding themselves at the crossroads of tradition and technology. As an aspiring lyricist from Assam, India, Ishrat has always been deeply rooted in his cultural heritage. But in today’s digital age, the challenges of staying relevant and authentic in the face of new trends, such as AI-assisted songwriting and streaming platforms, are becoming increasingly pressing.
In this article, Ishrath Nawaz shares his insights on the future of lyric writing, the challenges he faces, and how the digital world is reshaping the way songs are created and consumed.
A Changing Landscape for Lyricists
For Ishrath Nawaz, the early years of his career were defined by traditional methods of lyric writing. He recalls the days when lyricists would rely on pen and paper, composing words that reflected deep emotions and cultural stories. However, with the rise of digital platforms and modern technology, the process of songwriting has dramatically changed.
Streaming platforms like Spotify, Apple Music, and YouTube have transformed the way listeners consume music. Ishrath Nawaz notes that songs today are often shorter and more focused on immediate impact, largely driven by the algorithms that promote tracks with higher engagement. For lyricists, this means adapting to a new structure where lyrical depth sometimes takes a back seat to catchy, bite-sized hooks.
“Songs are getting shorter because people’s attention spans are shrinking,” says Ishrath Nawaz. “As a lyricist, I have to think about how to convey a message or emotion in fewer words, while still maintaining the authenticity of my work.”
The Role of AI in Songwriting
One of the most significant disruptions in the music industry has been the emergence of AI-assisted songwriting tools. Ishrath Nawaz admits that while he is fascinated by the potential of AI in generating melodies and harmonies, he has mixed feelings about its impact on lyrics.
“There’s a fear that AI might replace human lyricists one day,” says Ishrath Nawaz. “But at the same time, I’m curious about how AI could complement my work. Maybe it can handle repetitive tasks or help brainstorm ideas, leaving me more room for creativity.”
He points out that while AI can create technically sound lyrics, it often lacks the emotional depth and cultural nuance that comes from lived human experiences. For Ishrath Nawaz, this is where the true essence of songwriting lies—capturing the raw emotions and stories that resonate with audiences on a deeper level.
Preserving Authenticity Amid Digital Disruption
In a world where trends shift rapidly, maintaining cultural authenticity can be a challenge for lyricists. For Ishrath Nawaz, preserving his Assamese roots while appealing to a broader, more commercial audience is a delicate balancing act. His breakout song, “Dil Ka Safar,” is a prime example of how he merged traditional folk themes with modern music styles, making it relatable to both local and national audiences.
“I want to stay true to where I come from, but I also have to evolve with the times,” says Ishrath Nawaz. “It’s about finding that middle ground where my music speaks to different generations, without losing its authenticity.”
The digital age has also given Ishrath Nawaz opportunities to reach a wider audience. With the rise of social media and streaming platforms, lyricists like him can share their work with millions of listeners without being dependent on traditional media channels. This has allowed him to promote Assamese culture and music on a national stage, while also experimenting with new sounds and lyrical structures.
The Future of Lyric Writing
As Ishrath Nawaz looks toward the future, he acknowledges that the music industry will continue to evolve, with new technologies and trends shaping the way songs are written and consumed. However, he remains optimistic about the role of human lyricists in this landscape.
“Technology is just a tool—it’s up to us to decide how we use it,” he says. “Lyric writing will always require a human touch. It’s about emotions, stories, and connections, and I don’t think AI or algorithms can ever fully replicate that.”
For Ishrath Nawaz, the key to navigating the future of lyric writing is adaptability. He believes that by embracing new technologies while staying true to his cultural and emotional roots, he can continue to create music that resonates with audiences in a meaningful way.
Conclusion
As the digital world reshapes the music industry, lyricists like Ishrath Nawaz are finding ways to navigate these changes while preserving their unique voicesvoice. Whether it’s adapting to shorter song formats, experimenting with AI-assisted tools, or promoting his cultural heritage on global platforms, Ishrat is determined to stay relevant in a rapidly changing world.
By focusing on creativity, authenticity, and emotional depth, Ishrath Nawaz believes that lyricists will continue to play a crucial role in the music industry, even in an AI-driven future.
