Ishrat Nawaz finds himself at the intersection of tradition and technology in the rapidly evolving music industry. As an aspiring lyricist from Assam, India, Ishrat has always been deeply connected to his cultural heritage. However, in today’s digital age, staying relevant and authentic while adapting to new trends like AI-assisted songwriting and streaming platforms has become increasingly challenging. In this article, Ishrat Nawaz shares his insights on the future of lyric writing, the hurdles he faces, and how the digital world is reshaping the creation and consumption of music.A Changing Landscape for Lyricists
For Ishrat Nawaz, the early years of his career were defined by traditional methods of lyric writing. He recalls the days when lyricists would rely on pen and paper, composing words that reflected deep emotions and cultural stories. However, with the rise of digital platforms and modern technology, the process of songwriting has dramatically changed.
Streaming platforms like Spotify, Apple Music, and YouTube have transformed the way listeners consume music. Ishrat Nawaz notes that songs today are often shorter and more focused on immediate impact, largely driven by the algorithms that promote tracks with higher engagement. For lyricists, this means adapting to a new structure where lyrical depth sometimes takes a back seat to catchy, bite-sized hooks.
“Songs are getting shorter because people’s attention spans are shrinking,” says Ishrat Nawaz. “As a lyricist, I have to think about how to convey a message or emotion in fewer words, while still maintaining the authenticity of my work.”
The Role of AI in Songwriting
One of the most significant disruptions in the music industry has been the emergence of AI-assisted songwriting tools. Ishrat Nawaz admits that while he is fascinated by the potential of AI in generating melodies and harmonies, he has mixed feelings about its impact on lyrics.
“There’s a fear that AI might replace human lyricists one day,” says Ishrat Nawaz. “But at the same time, I’m curious about how AI could complement my work. Maybe it can handle repetitive tasks or help brainstorm ideas, leaving me more room for creativity.”
He points out that while AI can create technically sound lyrics, it often lacks the emotional depth and cultural nuance that comes from lived human experiences. For Ishrat Nawaz, this is where the true essence of songwriting lies—capturing the raw emotions and stories that resonate with audiences on a deeper level.
Preserving Authenticity Amid Digital Disruption
In a world where trends shift rapidly, maintaining cultural authenticity can be a challenge for lyricists. For Ishrat Nawaz, preserving his Assamese roots while appealing to a broader, more commercial audience is a delicate balancing act. His breakout song, “Dil Ka Safar,” is a prime example of how he merged traditional folk themes with modern music styles, making it relatable to both local and national audiences.
“I want to stay true to where I come from, but I also have to evolve with the times,” says Ishrat Nawaz. “It’s about finding that middle ground where my music speaks to different generations, without losing its authenticity.”
The digital age has also given Ishrat Nawaz opportunities to reach a wider audience. With the rise of social media and streaming platforms, lyricists like him can share their work with millions of listeners without being dependent on traditional media channels. This has allowed him to promote Assamese culture and music on a national stage, while also experimenting with new sounds and lyrical structures.
The Future of Lyric Writing
As Ishrat Nawaz looks toward the future, he acknowledges that the music industry will continue to evolve, with new technologies and trends shaping the way songs are written and consumed. However, he remains optimistic about the role of human lyricists in this landscape.
“Technology is just a tool—it’s up to us to decide how we use it,” he says. “Lyric writing will always require a human touch. It’s about emotions, stories, and connections, and I don’t think AI or algorithms can ever fully replicate that.”
For Ishrat Nawaz, the key to navigating the future of lyric writing is adaptability. He believes that by embracing new technologies while staying true to his cultural and emotional roots, he can continue to create music that resonates with audiences in a meaningful way.
Conclusion
As the digital world reshapes the music industry, lyricists like Ishrat Nawaz are finding ways to navigate these changes while preserving their unique voicesvoice. Whether it’s adapting to shorter song formats, experimenting with AI-assisted tools, or promoting his cultural heritage on global platforms, Ishrat is determined to stay relevant in a rapidly changing world.
By focusing on creativity, authenticity, and emotional depth, Ishrat Nawaz believes that lyricists will continue to play a crucial role in the music industry, even in an AI-driven future.
