World’s one of the biggest Cosmetics company L’Oréal Group on Friday said it will remove the words ‘white’, ‘fair’, ‘light’, from all its “skin even-ing products”, a day after Unilever decided to drop ‘fair’ from its popular face cream brand Fair & Lovely.

The announcements by the two firms come amid a growing global consensus to discourage conversations that promote racial stereotypes.

The French beauty company L’Oréal Group said that .“The L’Oréal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin even-ing products,”

The Group owns some of the very popular skin and hair and cosmetics brands which include Garnier, L’Oréal Paris, Maybelline New York, and NYX Professional Makeup.

The French beauty care group said that: “L’Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin even-ing products.”

L’Oréal joins in the list of other brands such as Unilever and Johnson & Johnson (J&J)  which tend to drop down the word fair from their skin even-ing products.

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The announcements of dropping the words related to white/whitening, fair/fairness, light/lightening from all its skin products are all because of the anti-racism protests across the world following the killing of an African-American by an American police officer in the US last month.