For thousands of years, people have been using drawings to tell stories. Even now, lecturers use a marker and a whiteboard to explain complex ideas to students. When an animated video is created from sketches, the message becomes clearer and more engaging. This is how whiteboard animation works.
For thousands of years, people have been using drawings to tell stories. Even now, lecturers use a marker and a whiteboard to explain complex ideas to students. When an animated video is created from sketches, the message becomes clearer and more engaging. This is how whiteboard animation works.
What is whiteboard animation?
A whiteboard animation video is an animated film that is created directly in front of the viewer. It is one of explainer video types.
The recipient of a whiteboard animation film sees subsequent pictures appearing and engages in a story told by a narrator. The story can be about new company products, methods of implementation of its strategy or more mundane things, such as manuals.
Whiteboard animation effectively maintains the viewer’s attention
Nowadays, many stimuli compete to draw the clients’ attention. However, the human attentional resources are limited to information units processed at once for the majority of persons. In practice, it means that the more stimuli reach us, the more of them we process shallowly without understanding them, or we do not process them at all.
In the case of whiteboards, simple pictures appear one by one, without burdening the recipient’s attentional resources. The script’s content is selected in such a way that the storyline goes smoothly. The whole is read by a narrator whose voice supports the process of maintaining the viewer’s attention. Thanks to that, whiteboard movies allow for smooth acquisition of new knowledge on a product, service or project.
Amazingvideoadz.com is a team of professional whiteboard animation video agency, we’ve been in the business for long and have many years of experience, we will help your business or company increase sales and brand awareness through whiteboard animation videos, easily explain and eye catching to explain simply your business or agency to reach the right audience.
