The cross border tussle between Indian and china soldiers at the LAC in Ladakh. Indians calling to boycott Chinese smartphones and other products. However, Xiaomi India chief Manu Kumar Jain believes the sentiment is only limited to social media and is unlikely to affect the company’s business in India.
In an Interview, Xiaomi India CEO Manu Jain stated that it is more Indian than any other smartphone brand. Over the past six years, Jain states that the company has brought its R&D, manufacturing, and production team in India, generating employment for more than 50,000 locals.
Xiaomi India CEO Manu Jain has also stated that the Xiaomi Smartphones and most of the products that are available in India are sourced locally, according to him around 65% of the components required to build the products are Made in India.
Manu Jain stated that “There are companies whose phones are 100 percent made in China. There are so-called Indian companies who buy phones from China and rebrand them and sell them in India. We are actually more Indian than any of them,”.
According to Manu Jain, the Xiaomi is India’s number one smartphone brand, the CEO also hopes that India-China face-off would not hamper the business in India.
He also added “I understand that there is a sentiment on social media but in reality, I don’t think consumers will take this into account,”,
Jain further added that Xiaomi is one of the highest tax-paying smartphone companies that also generates massive employments for Indians.