TikTok

How Coronavirus Lockdown Is Helping TikTok App

TikTok videos in this lockdown

Throughout the entire UK, in teenage bedrooms as well as in house shares, they are shooting TikTok videos holding up their androids against walls. TikTok is one of the most famous video-sharing apps and has been founded by the Chinese entrepreneur Zhang Yiming in 2012. This app has been downloaded over 2 billion times globally. Users can make 15 seconds of video clips that are set to music, and they can overlay the videos with special digital effects.

TikTok was largely favoured by the British teenagers before the outbreak of coronavirus. They posted a lot of prank videos or the most recent trending dance routine. But after the lockdown, the app has become a monster of user-generated content, destroying our boredom, our tiredness as well as our fear.

How people are spending time on the app

According to the mobile industry analysts named Sensor Tower, approximately 24 million people have installed the TikTok app on their devices. Before the announcement of Boris Johnson of the lockdown, around 278,000 UK users downloaded this TikTok app on their phones. When the lockdown was heavily enforced, the installations of the app soared to 34% from only 6%. Instead of going to pubs, bars, or clubs, people are now spending time on this app.

18-years old Madeline Mai-Davies was asked about the feeling of TikTok celebrity overnight. She giddily replied that her bush-man video had gone viral and achieved 16.5 million views. Another video where she had pretended to surprise her boyfriend naked, received 12.5 million views. She joined the app six days ago, and now has 210,000 followers. She became viral after posting a video where she posted of her boyfriend was pretending to break the lockdown in a grass-covered costume. This sudden fame has made her punch-drunk on her own celebrity.

Back To Top