Google on Wednesday introduced a new advertising feature which would most likely to help small and local business get more customers and recover themselves from this corona pandemic crisis.
The features come as retailers across the United States were battered after being forced to shut their doors in March as the health crisis spread, and are now navigating reopening as the economy confronts a recession.
Google the world’s largest digital servicing company in the world said People, searching on their mobile phones for local services will now be able to book those services online.
Small businesses, which would be using Google as a tool that would help them to easily set up advertising campaigns, and they will now be able to promote their business for free on Google Maps until the end of September, the tech giant Google said. These companies will now be able to place a pin on Google Maps, normally a paid advertising feature, and highlight services they offer such as curbside pickup or delivery.
The features for small businesses are most intended to help people find items in stock locally during a time when many products are still out of stock at major retailers due to the pandemic, said Jerry Dischler, vice president and general manager at Google, who oversees the company’s advertising products.
“We play an important role to match demand with businesses around the world,” he said in an interview.
Google said Wednesday it would donate an additional $200 million (roughly Rs. 1,522 crores) in free advertising to nonprofit organizations working on issues like the COVID-19 response or fighting racial injustice. The company has now committed a total of $1 billion (roughly Rs. 7,600 crores) in free ads for nonprofits.