With the world of marketing undergoing constant changes in benchmarks, entrepreneurs and business owners are now creating new marketing plans. Having a big marketing budget won’t help you in the long run unless you have a sound marketing plan.
This is where the big dilemma comes in regarding choosing the mode of marketing – Traditional or Digital. Even the experts now have different opinions on how to determine your marketing budget based on their business.
To help you out, we address the question of where you should invest more amongst the two and why. But first, let’s understand the basics before we proceed.
What is Traditional Marketing?
Traditional Marketing is the conventional method of marketing that involves billboards, telemarketing, press releases, newspapers, radio, and other such avenues. With the advent of the internet, traditional marketing has taken a slight hit but it still is the top marketing source for places with no internet.
Furthermore, this type of marketing is still seen as a bit more trustworthy by the consumers. Hence, the right marketing plan that incorporates traditional marketing methods can surely help you improve your business.
What is Digital Marketing?
Digital Marketing is the new king of marketing; thanks to the incredible number of avenues it gives you to get better results. Advertising, PPC, SEO, social media marketing, influencer marketing, blog posting, and content creation are just a few of the many opportunities to indulge in digital marketing.
This type of marketing has taken precedence over the other because it helps you reach millions of people in a much faster way and that too without really having to physically reach them.
How Digital Marketing is a more effective option to invest in?
New technologies keep coming up to make digital marketing more efficient, based on the need of the hour. This has helped it in becoming a top avenue of marketing in the last couple of years. One thing that really makes it better is how you can directly see the results of your investments.
Dhawal Sehgal, CEO of Dignitas Digital, a 360-degree digital agency in Philadelphia says, “Your business Goals should define your digital marketing budget. At the end of the day, if your customers find you on the internet, it is worth investing in online marketing to get more attention.”
Through different analytics tools, you can easily see how your marketing plan is working and make the necessary changes. Also, it helps in predicting consumer behavior, which is a huge plus for any business, especially small businesses still building their consumer base. Another advantage of investing more in digital marketing is that you can target a niche audience with ease.
While traditional marketing caters to a semi-target audience, digital marketing can attend to any particular kind of audience you like. This makes it a much more robust and cost-effective type of marketing. Therefore, you should definitely invest more in digital marketing.
Why should you invest in both to get the best results?
Yes, in today’s time, investing more in digital marketing makes more sense but it does not mean that you forget about traditional marketing. Making investments in this avenue is important and this becomes even truer for big companies who already have established a great offline audience over the years.
In such cases, you must not take away the funds allocated for traditional marketing straight away – the transition should be gradual. When it comes to small and up-and-coming businesses, investing solely in digital marketing may turn out to be more fruitful as it offers you a better reach in lesser time. But this does not mean you discount the need for traditional marketing.
You may not need to advertise your brand on TV channels or newspapers but you do need to print brochures to give to your customers, which is an avenue of traditional marketing.
We conclude by saying that both types of marketing have their own benefits. But aligning your marketing plan with digital marketing is a better option to understand the current scenario of the market. For any assistance, get in touch with marketing experts from Dignitas Digital, a leading digital marketing agency in Delhi, to help you decide a marketing strategy that fits your budget.